1. Why Assessing Buyer Sentiment Matters
In complex B2B sales, particularly when multiple stakeholders are involved, understanding buyer sentiment can be crucial. Salespeople often engage with various individuals on the buyer’s side, each bringing unique perspectives, motivations, and sometimes objections. In this context, gathering a clear sense of buyer sentiment across meeting transcripts, email threads, and notes isn’t just a bonus—it’s a competitive edge. With Savvy, SalesGRID’s GPT-powered chatbot, sales teams can dive into this sentiment data across all deal content. Knowing whether stakeholders are showing positive buying signals, voicing concerns, or expressing hesitations can guide how you approach and personalize your strategy.
2. Why Savvy Excels at Buyer Sentiment Analysis
Savvy leverages cutting-edge language model capabilities to parse the unique language, tone, and signals embedded within each piece of deal content. Trained on a vast range of buyer-seller interactions, Savvy can identify subtle nuances in sentiment, allowing sales teams to understand how each interaction influences the deal. Whether it’s pulling insights from a recorded meeting or flagging a shift in email tone, Savvy provides an objective analysis that human assessment often misses.
3. Key Types of Sentiment to Track
Savvy’s sentiment analysis goes beyond simple positive or negative reactions. Here are the types of sentiment to monitor:
- Positive Sentiment: Enthusiastic responses, eagerness to move forward, and general optimism about the solution.
- Buying Signals: Specific indications of intent, such as discussing budget, implementation, or the personal benefits of using your solution.
- Negative Sentiment: Frustration, hesitations, or pushback on certain features or aspects of the solution.
- Objections: Concrete concerns that may indicate potential roadblocks.
- Personal Wins: The underlying motivations of each stakeholder—what would be a “win” for them if this deal succeeds?
Savvy helps you track each of these with clarity, enabling your team to adapt and address objections before they become sticking points.
4. Why Savvy Doesn’t Wear “Happy Ears”
Often, salespeople get overly optimistic, filtering everything through a lens of positivity or what’s sometimes called “happy ears.” But with Savvy’s objective lens, you get a more accurate read on the overall buyer sentiment without the inherent bias. This balanced perspective ensures you’re not lulled into complacency by overly enthusiastic interpretations. Instead, you receive an unbiased picture, helping you respond strategically rather than reactively.
5. Tips for Crafting Effective Prompts to Assess Buyer Sentiment with Savvy
To get the most insightful responses from Savvy, here are a few tips for writing prompts:
- Be Specific: Rather than asking for a general sentiment, specify the sentiment you’re interested in, such as “Identify any positive buying signals” or “Highlight objections.”
- Ask for Comparative Analysis: If you’re tracking sentiment over time, request that Savvy compare sentiments across different meetings or emails to identify shifts in tone.
- Identify Stakeholders: When possible, reference specific individuals involved in the deal to get a breakdown of each stakeholder’s sentiment.
- Inquire About Motivations: Use prompts like “Identify any personal wins that could drive stakeholder support” to get deeper insights into each individual’s motivations.
6. Example Prompt
Analyze the buyer sentiment in all meeting transcripts, emails, and notes associated with this deal. Identify any positive buying signals, objections, or concerns from key stakeholders identified on the customer side. Where significant, highlight any changes in sentiment over the course of the deal. Also, highlight each stakeholder’s potential ‘personal win’ based on their statements or tone. Provide an objective summary that does not lean toward overly optimistic interpretations.
Ofcourse, the quality of the output is also dependent on the depth of content that you add to your Deals in SalesGRID. So, be sure to add in those transcripts, emails and any other notes and content that can help Savvy memorise all the key details.
