The problem we are solving for
It’s all about B2B sales teams.
Selling a solution to large companies that costs hundreds of thousands of dollars is a very different sales process to closing 10K deals in the SME market.
These large deals require many more steps to navigate and many more stakeholders who can change the course of a deal and demand a much wider array of custom content to support their buying process.
This complexity means that there isn’t a simple ten-page “playbook” in Powerpoint that you can give to the sales team.
Furthermore, sales tools like Salesforce.com provide a database platform to record activity and track the status of large deals. This is good for sales managers. But it doesn’t actually HELP salespeople follow the best practices that close deals.
And sales automation and enablement tools assume a simple waterfall process that might work well for small deals but are hopelessly not fit for purpose for large enterprise deals that demand a more agile sales methodology.
How we are addressing the problem
We are developing SalesGRID to address this gap for enterprise sales teams. It’s a sales enablement software with three core feature sets.
Adding SalesGRID to your tech stack
The sales Playbook sits at the center of the architecture and user experience. It provides a framework for supporting an Agile approach to sales opportunity management.
A Playbook is a multi-dimensional view of your sales process
- The stages in your pipeline
- The steps that need to be taken to close a deal
- The Key Actions and “Power Moves” (hot tips) for moving deals forward
- All the related Content you might need during a deal cycle
- Insights into how the playbook is being executed for the deal
This capability is unique in the Sales enablement space for large deals.
The product user interface employs a kanban board approach to defining the Playbook in a way that is consistent with Agile sales management principles.
Meanwhile, we have developed a lot of the core Content management functionality that our competitors offer.
The Insights sections enable sales teams to easily identify where they are succeeding and failing on opportunities. Salespeople can garner insight in real-time into what key actions, power moves, and content is available to them to move a deal forward.
Of course, integration with Salesforce.com is super important. We are building integrations so that salespeople can find the content they want and the insights they need from inside Salesforce.com
David Marshall - Co-Founder and CEO
David is an expert in B2B sales and is a successful founder of multiple Sales SaaS businesses.
David has worked in sales, managed sales teams, run sales operations, designed sales incentives, and improved sales processes over a 30-year career.
He has consulted with around 100 Australian and US sales teams. His latest startup, SalesGRID, helps salespeople achieve better sales results through better sales messaging.
Marc Fasel - Co-Founder and CTO
Marc has worked in software development for 20+ years and is an experienced CTO, Architect, Thought Leader, and Public Speaker.
He has a passion for building elegant, modern, and maintainable software. Marc has successfully collaborated with David in the past to build world-class sales technology software.
His aim with SalesGRID is to build a tool that is a pleasure to use and is loved by salespeople because it simplifies their sales activities and boosts their bottom line.
Our vision for SalesGRID
In terms of our brand…
We will be known as the natural companion to Salesforce and other leading CRMs for B2B sales teams. Sales managers starting in a new company will want to first get a walk-thru of the SalesGRID account to understand how the sales process works.
Sales professionals will demand access to a SalesGRID account when they join a new company. SalesGRID will have a proven track record of delivering outstanding value to sales and marketing teams by developing an easy and engaging product that consistently HELPs salespeople sell – as opposed to providing more data and pipeline reporting.
Get SalesGRID Today!
Create your SalesGRID account for free and get started in a few minutes.