Why we have the right team to solve this problem

The co-founders of the business are David Marshall (CEO) and Marc Fasel (CTO) along with foundation investors David Jackson and Sue Jackson.

We have a proven track record in bootstrapping businesses and generating returns for investors that exceed 10x.

David Marshall has worked in B2B sales and worked with B2B sales technology since the mid 90s. He has implemented and used all the popular CRM tools and was one of the first Australian users of Salesforce.com in the early 2000s.

David founded Performio – a sales commission software for large sales organisations in 2009 and recently exited the business. David and Marc played the key role in developing and marketing the technology to make Performio competitive in the US market and the leading player in APAC. Performio’s target market is companies with large sales teams and the average deal value exceeds $100,000 per annum in licence fees. It was and is very much an “enterprise SaaS.”

Marc is a veteran software engineer with more than 20 years experience. He was CTO at Performio for seven years, where he built out the SaaS platform from servicing 10 customers to servicing 100+ customers including some of the biggest companies in Australia (Westpac, Optus, Vodafone, Comm Bank, News Corp, RealEstat.com.au etc) and grew the team 5x including the establishment of an enterprise scale DevOps capability.

David and Marc have both the customer and market segment insights into the problem as well as the technology skills and experience to win in the Sales Enablement category.


David Marshall - Co-Founder and CEO

David is an expert in B2B sales and is a successful founder of multiple Sales SaaS businesses.

David has worked in sales, managed sales teams, run sales operations, designed sales incentives, and improved sales processes over a 30-year career.

He has consulted with around 100 Australian and US sales teams. His latest startup, SalesGRID, helps salespeople achieve better sales results through better sales messaging.


Marc Fasel - Co-Founder and CTO

Marc has worked in software development for 20+ years and is an experienced CTO, Architect, Thought Leader, and Public Speaker.

He has a passion for building elegant, modern, and maintainable software. Marc has successfully collaborated with David in the past to build world-class sales technology software.

His aim with SalesGRID is to build a tool that is a pleasure to use and is loved by salespeople because it simplifies their sales activities and boosts their bottom line.

Our vision for SalesGRID

In terms of our brand…

We will be known as the natural companion to Salesforce and other leading CRMs for B2B sales teams. Sales managers starting in a new company will want to first get a walk-thru of the SalesGRID account to understand how the sales process works.

Sales professionals will demand access to a SalesGRID account when they join a new company. SalesGRID will have a proven track record of delivering outstanding value to sales and marketing teams by developing an easy and engaging product that consistently HELPs salespeople sell – as opposed to providing more data and pipeline reporting.

In terms of the organization…

We see this business as having the potential to grow to a $100M ARR business within a decade and to extend to a full suite sales engagement and enablement solution. The sales enablement category is sized at $1B in revenue and is growing at 30% per annum.

The company’s workforce will be headquartered in Australia with customer success and salespeople located around the globe. The majority of new customers will come from product-led growth but we will have a strong enterprise sales capability for upselling and growing customers.

We will have an extensive network of partners in the sales development community (sales consultants, sales strategy firms, sales training).

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